Google Analytics Setup

  1. The first thing we do when setting a client up with Google Analytics is create a Google account for them. This allows us to control the analytics for one account without affecting others. (If you are adding a school within a district, you only need to add a new account for the overall district, not each individual school)
    • Go to https://accounts.google.com/SignUp
      1. Name: The name of the school. Just split it up between first and last name like:
      2. First: USC Carruso
      3. Last: Catholic Center
      4. Choose your username: We always try to use the site URL first (without the .com, org, etc.) For example, catholictrojan for the USC Carruso website. If that is already taken, try adding the state they are in to the end, like catholictrojanca. If that is still taken, just think of something that makes sense to add to the end.
      5. Create a password: We always use websiteanalytics
      6. Birthday: use December 27, 1979
      7. Gender: Female
      8. Mobile phone: Try using 480.200.1048. If it gives you a message that the phone number already has too many accounts associated with it, try using your own, but please update the phone number to the 480.200.1048 after the account is created for uniformity.
      9. Your current email address: melanie@schoolwebmasters.com
      10. Location: United States
  2. Once you have created the account, please be sure to add the login information to the Client Sites and Products spreadsheet. This is extremely important to remember, as this is where our employees can go to find the login information for each client.
  3. You are now ready to create the Google Analytics account.
    1. Go to https://www.google.com/analytics 
    2. In the top right corner, sign in to Google Analytics
    3. Make sure you logged in with the account you just created.
    4. You will first see a screen asking you to sign up for Analytics. Click Sign Up.
    5. This will bring you to a screen with a signup form.  Fill out the form.
    6. Accept the Terms of Service
    7. Find the script under Website Tracking. Highlight and hit ctrl + c to copy it.
  4. Now we will add that tracking code to the client site
    1. Go to SW Engine
    2. Select the school in the top right corner and switch account.
    3. Go to Modules > Layout. Click Edit next to Google Analytics..
    4. Once you are in the Google Analytics component, click on the Source tab and paste in the script code you just copied from the Google Analytics website. Hit Save.
    5. Clear the cache for the entire site by going to the top right corner and clicking the down arrow next to the site name. Click the Refresh Cache button.
  5. It is a good idea to verify that the Analytics code is actually on the live site
    1. On the live site, right-click somewhere in the background to the side of the site. Click View Source.
    2. Scroll to the very bottom and look for the script code you just entered. You can also do a ctrl + f and search for “UA-” and make sure the code is there.