Welcome to Copywriter Training!

Welcome to the copy writing section of our learning management system. Its purpose is to give you, the copywriter, a good feel for the School Webmasters’ way of writing websites for our clients that will be informative, enjoyable to read, and easy to navigate. We’ve learned a lot over the last decade and a half that we’ve been in business. We’ve listened to our clients and others who have visited our websites, and we’ve tweaked and changed and developed our processes into what it is today, and we’re pretty happy with and proud of how far we’ve come and the product we have today.

We know that it will always be a work in progress as we keep up with the industry, so don’t be surprised if we add or change things along the way—that’s just progress. And if you have an idea about how to make our websites better for our clients or about how we can improve our processes, either for our clients or for you, the copywriter, please don’t hesitate to let us know. You are an integral part of our company, and we respect your work and your opinion.

The videos and quizzes in this section will touch on several copy writing concepts:

• The School Webmasters’ style of writing
• The basic structure of our websites
• Specific pages and navigation differences associated with various types of websites
• Landing pages
• Using the copy writing templates

Enjoy the learning process. Please view and listen to the videos carefully, and take the quizzes along the way. And if you ever have questions about anything, we welcome them as well as your feedback.